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Creative Sources Photography / Case Study
“As the key liaison amongst the JV, the airport, electrical consultant, and the photo team, I found Creative Sources Photography knowledgeable, flexible, and an asset to our collaboration. On-site logistics were complex at the world’s busiest airport, and their attention to detail assured a successful outcome. The resulting imagery exceeded our expectations and those of our client.”
What is it that we bring to the table? What value do we add to the process that justifies clients continually placing their trust in us to effectively translate their architectural project into the photographic medium? Our clients conceptualize, design, and build projects across many typologies, bringing value to their clientele, and producing creative, effective, and aesthetically pleasing structures and spaces. The beautiful designs our clients trust us to photograph can leave the viewer questioning just how much our services really elevate the final images. After all, if a design is striking enough, couldn’t anyone take a good photo of it, even with the camera they have in their back pocket?
Our answer is that our services encompass far more than just taking a photograph. We are visual storytellers who capture the entire “concept-to-reality” process with our unique creative architecture photography. Nothing illustrates this better than our recent partnership with the Joint Venture team of New South Construction, McCarthy Building Company, and Synergy Development Partners, to capture their work on Hartsfield-Jackson Atlanta International Airport’s Landside Terminal Modernization.
Armed with this information, we sat down and devised a plan that allowed us to craft images that demonstrate how the design and JV construction team devised and implemented solutions to the complex modernization of the world’s busiest airport. Further, we evaluated the needs of the airport itself, our unspoken client. As the “Most Efficient Airport in the World,” Hartsfield Jackson remained fully operational and minimally disrupted throughout the entire design and construction process, and it was incumbent upon us to execute the photo shoot with that same sensibility in mind.
With our plan mapped out, we set to work coordinating with the JV partners and the airport authority. Anyone who has read our How to Photograph an Airport blog post will keenly understand the scale of this undertaking. With permissions in place, an outline of our shots in hand, gear, lights, and athletic footwear to complete what would tally over 36,000 steps in three days, we arrived on site for our shoot ready to create architectural images as nuanced and expansive as this project.
To view a short behind-the-scenes video of the “making of” one of these views, including our interaction with the airport to coordinate the 3,708 LED lights within the terminal canopy for our photograph, follow this link.
For further insight into the HJAIA project, link to New South Construction’s project profile, or to HOK’s Design Annual.
Creative Sources Photography’s experienced, award-winning creative team of Atlanta Architectural Photographers is here to collaborate on your next project, from concept and planning, to final image results.
